Reinventing the wheel
You spend more time touching the steering wheel than anything else in your vehicle. Which is why we lavish so much attention upon it.
The Power of Touch
Entertainment, navigation and convenience controls are literally at your fingertips, with steering wheel mounted controls and Remote Touch. Now, we've taken the power of touch one step further, adding Electrostatic Touch to control temperature settings in the all-new IS.
The Shimamoku steering wheel and ornamentations that grace the new LS and GX fuse Japanese craftsmanship with state-of-the-art technology. Shimamoku – which means 'striped wood' – demands the painstaking layering and precision cutting of dark and light shaded wood veneers in a 67-step process over 38 days.
"Omotenashi" refers to the Japanese spirit of hospitality. It shines through in two 'world's first' innovations that adorn the all-new LS.
A four-zone independent automatic temperature control system integrates heating and cooling for all four seats and a steering wheel heater. The resulting system anticipates your needs, automatically creating ideal comfort for every occupant.
Advanced Illumination System
As you approach, enter and then start your LS, champagne-hued LED lights illuminate in an exquisitely choreographed sequence - as if your LS is awakening, and wrapping you in light. Our engineers tested countless lighting patterns to discover the one that resonated most with the senses. The system will soon be introduced in other Lexus models – each with a signature LED colour.
Innovations come in all sizes, from technologies that change the industry to those that change how you feel, simply by looking at your Lexus.
Paint That Heals Itself
The luxurious paints that cloak each Lexus are the result of no less than six coats, applied for protection, finish and sparkle. To this we've added yet another innovation — self-healing paint. Developed and tested over 10 years, the new paint (on select GS models) features an advanced clear coat with the flexibility to restore minor blemishes and resist the damaging effects of light, acid and surface scratching.
Genuine touches separate Lexus' sense of luxury from all others, like the hand stitching on the new ES. The true innovation lies in the hands of the 12 highly trained craftspeople who sew the upholstery in three-dimensional shapes with unparalleled skill and accuracy.
Delighting The Senses
Only when innovation can invigorate the senses and elevate driving enjoyment have we accomplished what we set out to do – create amazing.
Lexus engineers have fine-tuned intake and exhaust sounds to project bolder, more energetic personalities on the new generation of Lexus vehicles. A sound generator on GS, IS and LS F SPORT models amplifies the vibration of air intake pulsation to deliver a throaty growl at ignition and acceleration.
Lexus Dynamic Handling
For an invigorating driving experience, the GS F SPORT is equipped with Lexus Dynamic Handling that continuously calculates the optimum angle for all four wheels resulting in more acute maneuverability and more immediate steering responsiveness.
Lexus knows no bounds in our quest to create unforgettable motoring experiences, which includes making every journey as safe as it can be.
Lexus Drive Simulator
Inside a dome-shaped virtual reality simulator that moves to replicate turning, climbing, accelerating and braking, we surround a Lexus automobile with wrap-around screens that project highly realistic driving scenarios. Simulations put ordinary drivers in extraordinary situations – from impending collisions to drowsiness behind the wheel – without ever placing anyone in danger. The ability to observe and measure reactions enables us to continuously improve the safety systems in every Lexus vehicle.
Advanced Pre-Crash Safety System
The new LS introduces the most advanced active pre-crash safety system in the industry capable of detecting pedestrians far beyond the reach of the headlights and warn the driver of an impending collision – all while enhancing deceleration and brake pedal operation to bring the LS to a complete stop from 40 km/h.
Lexus manufacturing facilities employ state-of-the art processes and technologies to ensure the quality and efficiency of your Lexus.
Clean & Silent
By keeping floors and workspaces clean in our manufacturing facilities, we reduce airborne dust and particles and minimize potential flaws in painted finishes. We even installed a water curtain, referred to as “Niagara”, in our Kyushu plant to help trap airborne particles. Advanced equipment, like friction-based conveyance systems, reduce loud, distracting noises. In clean, calm and quiet, the craftspeople who build your Lexus use their senses to do their best work.
Before it can leave the plant, each and every Lexus must withstand 2 minutes in a specially designed storm chamber that simulates extreme weather conditions such as wind and rain without letting in a single drop. It's just one of many punishing tests that go far beyond real-world conditions to ensure that your Lexus is ready to meet the demands of your environment.