WEBVTT

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Classical music plays.

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A mother plays with a baby lying on a mat.

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Voiceover: For some. the letter F is an obsession from the beginning.

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The baby holds up a block with the letter F.

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A toddler plays with a toy car in the backseat as their parent 
watches through the rear-view mirror.

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A Lexus SUV stands in the driveway of a home.

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Voiceover: It’s always F this. and F that.

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The toddler says a curse word that is bleeped out. 
The parent looks disappointed.

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A young girl is at school writing on a classroom whiteboard. 
The school bell rings.

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Voiceover: Until eventually.

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Car revving sounds distract the girl.

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Voiceover: The obsession is harnessed.

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She looks out the window to find where the sound is coming from.

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A blue Lexus RC F SPORT stands in the parking lot outside the school. 
revving its engine.

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The young girl looks at it and whispers.
Young Girl: F.

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Classical music cuts out.

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A zoomed-out view of a track.

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A close-up of the Lexus F SPORT “F” inside a vehicle.

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The blue Lexus RC speeds down a track.

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Voicover: Born on the track and crafted for the road.

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A second RC. bright yellow and black like a traditional race car. 
overtakes the original blue one.

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A racing sequence of the two RC cars.

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Engine sounds increase as the cars race on.

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The race continues with cuts to the inside of the car where the speed is increasing.

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Upbeat music begins.

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A Lexus pulls up in a parking lot at night.

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A man is shown in the driver seat nodding his head.

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A second Lexus is in the lot with a man exiting his car.

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A third Lexus is in the lot. A father and his son stand beside it.

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Voiceover: Many have experienced the power of F.

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A close up of a vehicle with its hood open. There is an F logo on the front.

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Jack Hawksworth: And they all tell you what letter obsession really begins with.

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Quick snippets of the F SPORT F inside a Lexus. 
the Lexus driving down the track.

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Engine sounds roar.

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The blue Lexus RC drives around the track.

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The obsession continues. Lexus. Experience Amazing