Classical music plays.
A mother plays with a baby lying on a mat.
Voiceover: For some. the letter F is an obsession from the beginning.
The baby holds up a block with the letter F.
A toddler plays with a toy car in the backseat as their parent watches through the rear-view mirror.
A Lexus SUV stands in the driveway of a home.
Voiceover: It’s always F this. and F that.
The toddler says a curse word that is bleeped out. The parent looks disappointed.
A young girl is at school writing on a classroom whiteboard. The school bell rings.
Voiceover: Until eventually.
Car revving sounds distract the girl.
Voiceover: The obsession is harnessed.
She looks out the window to find where the sound is coming from.
A blue Lexus RC F SPORT stands in the parking lot outside the school. revving its engine.
The young girl looks at it and whispers. Young Girl: F.
Classical music cuts out.
A zoomed-out view of a track.
A close-up of the Lexus F SPORT “F” inside a vehicle.
The blue Lexus RC speeds down a track.
Voicover: Born on the track and crafted for the road.
A second RC. bright yellow and black like a traditional race car. overtakes the original blue one.
A racing sequence of the two RC cars.
Engine sounds increase as the cars race on.
The race continues with cuts to the inside of the car where the speed is increasing.
Upbeat music begins.
A Lexus pulls up in a parking lot at night.
A man is shown in the driver seat nodding his head.
A second Lexus is in the lot with a man exiting his car.
A third Lexus is in the lot. A father and his son stand beside it.
Voiceover: Many have experienced the power of F.
A close up of a vehicle with its hood open. There is an F logo on the front.
Jack Hawksworth: And they all tell you what letter obsession really begins with.
Quick snippets of the F SPORT F inside a Lexus. the Lexus driving down the track.
Engine sounds roar.
The blue Lexus RC drives around the track.
The obsession continues. Lexus. Experience Amazing