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Some call it the Great White North. You call it “home”. Lexus encourages every driver to traverse Canada by way of the country’s most engaging routes. Lexus Roads tabulates fifteen of the best roads in Canada as chosen by you, to help plan the perfect road trip for you and your Lexus vehicle. May we suggest a crisp new pair of driving gloves?
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Lexus Masterclass Toronto
The Masterclass Day
Top social media personalities in Toronto became students as they partnered with Lexus for an exhilarating day of culture, food, and an intimate look at the Lexus IS. Lexus philosophies were personified through a team of masters who excel at their profession. What resulted was an adventure through downtown Toronto that perfectly symbolized the Lexus brand.
As part of the Amazing Experience initiative, the group started by spending the night and having breakfast at Hotel Le Germain, then went off to an immersive experience with Triarchy, a stop at the Cheese Boutique, mixology class at Spirit of York Distillery, a photography adventure with George Pimentel, and finally capping off the evening with dinner at Café Cancan.
Learn more about the Cheese Boutique, Cafe Cancun, and Triarchy Denim
After spending a night at Hotel Le Germain, the students were treated to a breakfast with delicacies like made-to-order crepes and handcrafted quiche. The experience was a testimony to Omotenashi, the Japanese art of hospitality.
While the average pair of jeans requires 73 litres of water, Ania Taubenfligel and her brother Adam - owners of Triarchy Denim, employ methods that use 85% less than that. They champion bold creativity and environmentally best practices, mimicking the philosophies that have made Lexus a leader in imaginative technology and brave design.
The same principles that go into building Lexus vehicles apply here - including a desire for continuous improvement and a never-ending effort to innovate. Through different creations, Afrim Pristine, the Maitre Fromager (Cheese Master), provided a deliciously tantalizing experience that was reminiscent of Lexus’ exhilarating performance.
Capturing everyone from Jennifer Aniston to Prince William, George believes in using the imagination to create a vision of success. Lexus also lives up to this mantra by spearheading new technologies like Lexus Safety Sense® & Lexus Enform and bringing them to life.
Students called Simon Ho - a master mixologist - the “Takumi” of mixing. Simon’s group distill spirits to perfection by using world-class technology. The same can be said of Lexus IS designers, who embody Takumi craftsmanship with precision, passion, and a perfectly constructed origami cat.
Oysters, champagne, a four-course meal, and character that reminds one of Paris, France. That’s Café Cancan. It’s an exemplary bistro in Toronto when it comes to displaying Omotenashi. The day concluded with mouth-watering duck, white asparagus with morels, and homemade ice cream.
Ania along with her brother Adam, have pioneered an environmentally sustainable method of producing jeans. Saving on average 5400 Litres of water a year.
Regarded as Canada’s most renowned celebrity photographers, George has shot nearly every A-Lister in places like Cannes, Venice, and Rome. He’s even covered major awards shows like the Oscars and Emmys.
Afrim is a the Maitre Fromager (Cheese Master) at The Cheese Boutique. With many years of experience he became the youngest Cheese Master in the world at 32 years of age.
Simon was the resident mixologist on CBC’s Steven and Chris, and made a name for himself at the Drake Hotel and Fat City Blues. His latest venture is the Spirit of York Distillery.
The son of a chef, Victor is co-owner of Piano Piano (an Italian resto owned alongside his family) and the recently opened Café Cancan, a high energy French bistro.
Lifestyle blogger specializing in luxury menswear and brands.
This unique one-day event was captured in real-time via social media, and educated the participants on Lexus values and ideals. The experiential masters seamlessly demonstrated how the core principles of their craft align perfectly with Lexus IS standards on design, luxury, and performance.
It’s time to look at IS for yourself. Explore, build, and price out your own IS.
Vancouver is a city of breathtaking sights, a mosaic of cultures, and a hot spot of innovative cuisine. It also proved to be the ideal place to introduce top Vancouver editorial media and social media personalities to Lexus’ core brand pillars through visits to some of the city’s most notable culinary and adventure-seeking destinations -- and the opportunity to meet the master craftspeople who create amazing in their daily pursuits.
The group experienced a day of Omotenashi (the art of anticipating guests’ needs) beginning with Imaginative Technology at Cha Le Tea, Takumi Craftsmanship in Vancouver’s iconic Granville Island public market with stops at A Bread Affair, Armando’s Meats, Benton Brothers Cheese, and the Liberty Distillery, Brave Design with one of Canada’s top chefs., and Exhilarating Performance courtesy of SKY Helicopters along with a turn behind the wheel of a 2019 Lexus RX and RXL.
A reflection of the Lexus “Yet” Philosophy, that brings into harmony two seemingly opposed elements, Cha Le Tea blends traditional ingredients and values with a cutting-edge approach to brewing -- including computer-controlled glass vacuums that enable exceptional control of temperature and times. It is innovation that rewards with a perfect sip in an exceptionally relaxing atmosphere.
No journey to Vancouver is complete without a trip to Granville Island -- a bustling market that’s renowned for its culinary delights and artisanal craftspeople.
Benton Brothers Fine Cheese
Lexus knows that quality is the result of passion for your product. Since opening its doors in 2007, the Benton brothers have shared their passion for real cheese -- fresh off the wheel -- with no artificial flavours. It is quality that you can taste and has made their “European-style counter” the place to go for the finest artisanal and raw milk cheeses in the city.
BC’s first certified organic bakery, A Bread Affair, is committed to using only top-quality ingredients to produce the best-quality goods. Like Lexus Takumi Masters, the owners hold themselves to the highest standards, and employ both art and science in crafting each loaf.
An award-winning, family run butcher shop, Armando’s is known for its meticulously-sourced, premium quality products and attentive customer service. Lexus is driven by a similar set of principles and practices -- reflected in the drive to manufacture the finest automobiles and desire to deliver the best Guest experiences.
The Liberty Distillery is renowned for their authentic, hand-crafted, premium spirits, and for providing the opportunity to experience their products in a variety of innovative ways. Lexus automobiles exhibit the same blend of tradition and innovation -- like the hand-stitching on the dash of the RX, juxtaposed to features like laser-etched wood trim.
SKY Helicopters is Vancouver's premier adventure and sightseeing helicopter company, offering exhilarating flights that showcase the best of the West Coast -- from Grouse Mountain to English Bay. From passengers to drivers, the students also got the opportunity to experience -- first hand -- a driver-focused cockpit, agile handling, precise control, and exhilarating performance behind the wheel of an RX.
Dinner with Top Chef Canada Runner-up Mark Singson
For Lexus, brave design is what elevates the ordinary to the extraordinary. That’s why dinner with one of Vancouver’s most innovative young chefs was a must-stop on the Masterclass journey. Chef Mark Singson is renowned for experimenting with unexpected ingredients and flavours, and for a unique approach to cooking, creating extraordinary experiences with every bite.
Sue is the owner of Cha Le Tea cafe + shop, a Vancouver sanctuary where she shares her passion for tea -- blending handpicked single-origin teas from China with cutting-edge brewing techniques.
A successful technology entrepreneur in Ontario, Tanya moved her family to Vancouver, and fell in love with the business of artisan bread. Now she rises early, working seven days a week perfecting her craft one loaf at a time.
Trading a degree in Mechanical Engineering for a passion for cheese, Jonah and his brother Andrew launched Benton Brothers Fine Cheese in Vancouver in 2007, and are renowned for their artisanal and raw milk cheeses.
Having grown up in the meat business in the Philippines, it was only natural that Armando turn to the business once settled in Canada. Today he’s a master butcher and favourite of many of Vancouver’s most notable chefs and restaurateurs.
A former international trade consultant, culinary/pastry chef turned corporate finance guru, Lisa is a co-founder of The Liberty Distillery and, alongside her husband Robert, a “spirit-preneur”, crafting unique spirits and tasting experiences.
A runner-up on Top Chef Canada, Mark is a chef & Founder of FAM Inc. With a passion for delivering creative dining experiences, Mark finds inspiration his environment, the arts, and the music that surrounds him.
Nathalie is an on-air lifestyle personality for TSN, and proprietor of her own boutique PR shop.
Jim is a marketing executive at Ming Pao, one of the most popular Chinese language newspapers in Canada.
Throughout the day, as the experiential masters demonstrated their own crafts, they also showed how their principles and pursuits aligned perfectly with Lexus’ values and ideals of brave design, imaginative technology, exhilarating performance, and Omotenashi hospitality. For the students, a turn behind the wheel of a Lexus RX or RXL was the icing on the cake.
Take a look at the RX Series for yourself. Explore, build, and price out your own Lexus RX.