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We’re inspired by great design and great performance. And by the people who invest their time and passion in perfecting their craft. That’s why we support innovators and innovations across a variety of pursuits -- from arts to architecture and from film to fashion - so that you can experience amazing in all of its facets.
In a quiet skatepark, a pro skateboarder leaves his wheels behind, laying eyes on the Lexus Hoverboard for the first time...
Showcasing Lexus' spirit of innovation and continuous drive to push the boundaries of 'possible,' the latest addition to the 'Amazing in Motion' series defies belief – and seemingly, the laws of physics. In an international collaboration with experts in magnetic levitation technology, Lexus presents the Hoverboard, a real life levitating skateboard. Made with the same inspiration and precision that go into the making of every Lexus vehicle. Crafted in Germany and London and debuting in Barcelona, Lexus presents: SLIDE.
Barcelona... one of the most perfect cities to skate in the world. From its weather to its mythical skate locations, the Spanish city made the perfect testing and filming ground for SLIDE.
The innovation behind SLIDE is an adventure in re-engineered technologies. From assembling maglev technology into a board, to finding the right combination of superconductors, magnets and liquid nitrogen, the team of scientists pushed themselves — and the possibilities of technology — at every step.
The Lexus Hoverboard uses magnetic levitation to achieve amazing frictionless movement. Liquid nitrogen cooled superconductors and permanent magnets combine to allow Lexus to create the impossible.
Wrapped in a design that is uniquely Lexus, the Hoverboard takes inspiration from the iconic Lexus spindle grille signature shape, using materials found in the luxury car brand, from high-tech carbon fibre to natural bamboo.
With every run, the silent, frictionless ride required rethinking everything you know about skateboarding. Our hoverboarder Ross McGouran describes it as being 'born again' – throwing out his natural instincts and starting again.
Through the inspired combination of design, technology and imagination...
SLIDE is the heart-racing proof of the amazing things that can be achieved.
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