Lexus Brand

Craft Driven for Moments That Drive You

Somehow, in a world that offers us more and more, we’ve come to feel less and less. We move from screen to screen, place to place, never staying long enough to experience the possibilities right in front of us. So how do we press “pause” and live in the moment?

Discover the Story of Craftsmanship

Behind every Lexus lies conscientious craftmanship and boundary-pushing development. These are Lexus Craft Stories, set apart by an uncompromising dedication to detail.

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Craftsmanship, Defined

More than just words, the ways we define craftsmanship helps define our purpose of making every Lexus experience exceptional.

OMOTENASHI

[oh-moh-ten-nah-shee] noun

The concept of crafting the most caring, hospitable, warmhearted, welcoming guest experience. 

Takumi

[ta-koo-mee] noun

An expert artisan who’s devoted 60,000 hours to their craft.

Takumi

[ta-koo-mee] noun

An expert artisan who’s devoted 60,000 hours to their craft.

Tazuna

[ta-zu-na] noun

Like gripping the reins of a horse. The craft of complete intuition.


The Story of Craft

Craft has many dimensions, and each of them contribute to the wider story of how Lexus creates craft driven moments that drive you.

SAFETY

Safety and peace don’t happen by accident – they’re crafted with care.

DESIGN

The Shimoyama Technical Centre – where every next chapter Lexus is crafted.

MATERIALS

Natural materials transformed to craft luxurious driving experiences.

TAKUMI MASTERS

Takumi masters listen to craft the most finely tuned engines for every Lexus.


Lexus Takumi Keiken

Inspired by Takumi - the elite masters in art, culture and craft - the Lexus Takumi Keiken event was an evening that honoured the master artisans behind every unforgettable detail of our vehicles, as Guests immersed themselves in creativity, discovering craftsmanship in everything from hand-sculpted art to beautifully plated cuisine. This experience is a tribute to the Takumi: a journey shaped by over 60,000 hours of dedication, precision, and passion. And it’s only the beginning.