The video showcases the craftsmanship of the Cirque du Soleil ECHO shows and that of the Lexus RZ, presented side-by-side to highlight their shared commitment to creating craft driven moments that drive you.
The video opens with the Lexus and Cirque du Soleil partnership logo.
We see a cube expanding, with each side displaying clips of Lexus vehicles being built and the Cirque du Soleil ECHO show being performed.
As the cube fully takes over the screen, clips from Lexus and Cirque du Soleil ECHO performance appear side-by-side.
On the left side of the screen, we see countless quick shots of show planning, prop development, performer training and dressing up, and the delivery of a spectacular Cirque du Soleil ECHO performance.
On the right side of the screen, we see countless quick shots of vehicle design, testing, and manufacturing — to the exhilarating, craft driven experience one could find in the Lexus RZ.
These supers appear one by one as the video progresses:
Super: Inspired by possibility.
Super: Crafted with intention.
Super: Driven by imagination.
Super: Where discovery meets design.
Super: Crafted to connect.
The video closes with the Lexus and Cirque du Soleil partnership logo.
