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We’re inspired by great design and great performance. And by the people who invest their time and passion in perfecting their craft. That’s why we support innovators and innovations across a variety of pursuits -- from arts to architecture and from film to fashion - so that you can experience amazing in all of its facets.
Lexus Masterclass takes top editorial and media personalities on an exploration of Lexus’ core values -- brought to life by artisans who put their own stamp on brave design, innovative technology, Omotenashi hospitality, Takumi craftsmanship, and exhilarating performance.
After spending a night at Hotel Le Germain, the students were treated to a breakfast with delicacies like made-to-order crepes and handcrafted quiche. The experience was a testimony to Omotenashi, the Japanese art of hospitality.
While the average pair of jeans requires 73 litres of water, Ania Taubenfligel and her brother Adam - owners of Triarchy Denim, employ methods that use 85% less than that. They champion bold creativity and environmentally best practices, mimicking the philosophies that have made Lexus a leader in imaginative technology and brave design.
The same principles that go into building Lexus vehicles apply here - including a desire for continuous improvement and a never-ending effort to innovate. Through different creations, Afrim Pristine, the Maitre Fromager (Cheese Master), provided a deliciously tantalizing experience that was reminiscent of Lexus’ exhilarating performance.
Capturing everyone from Jennifer Aniston to Prince William, George believes in using the imagination to create a vision of success. Lexus also lives up to this mantra by spearheading new technologies like Lexus Safety Sense® & Lexus Enform and bringing them to life.
Students called Simon Ho - a master mixologist - the “Takumi” of mixing. Simon’s group distill spirits to perfection by using world-class technology. The same can be said of Lexus IS designers, who embody Takumi craftsmanship with precision, passion, and a perfectly constructed origami cat.
Oysters, champagne, a four-course meal, and character that reminds one of Paris, France. That’s Café Cancan. It’s an exemplary bistro in Toronto when it comes to displaying Omotenashi. The day concluded with mouth-watering duck, white asparagus with morels, and homemade ice cream.
A reflection of the Lexus “Yet” Philosophy, that brings into harmony two seemingly opposed elements, Cha Le Tea blends traditional ingredients and values with a cutting-edge approach to brewing -- including computer-controlled glass vacuums that enable exceptional control of temperature and times. It is innovation that rewards with a perfect sip in an exceptionally relaxing atmosphere.
No journey to Vancouver is complete without a trip to Granville Island -- a bustling market that’s renowned for its culinary delights and artisanal craftspeople.
Lexus knows that quality is the result of passion for your product. Since opening its doors in 2007, the Benton brothers have shared their passion for real cheese -- fresh off the wheel -- with no artificial flavours. It is quality that you can taste and has made their “European-style counter” the place to go for the finest artisanal and raw milk cheeses in the city.
BC’s first certified organic bakery, A Bread Affair, is committed to using only top-quality ingredients to produce the best-quality goods. Like Lexus Takumi Masters, the owners hold themselves to the highest standards, and employ both art and science in crafting each loaf.
An award-winning, family run butcher shop, Armando’s is known for its meticulously-sourced, premium quality products and attentive customer service. Lexus is driven by a similar set of principles and practices -- reflected in the drive to manufacture the finest automobiles and desire to deliver the best Guest experiences.
The Liberty Distillery is renowned for their authentic, hand-crafted, premium spirits, and for providing the opportunity to experience their products in a variety of innovative ways. Lexus automobiles exhibit the same blend of tradition and innovation -- like the hand-stitching on the dash of the RX, juxtaposed to features like laser-etched wood trim.
SKY Helicopters is Vancouver's premier adventure and sightseeing helicopter company, offering exhilarating flights that showcase the best of the West Coast -- from Grouse Mountain to English Bay. From passengers to drivers, the students also got the opportunity to experience -- first hand -- a driver-focused cockpit, agile handling, precise control, and exhilarating performance behind the wheel of an RX.
For Lexus, brave design is what elevates the ordinary to the extraordinary. That’s why dinner with one of Vancouver’s most innovative young chefs was a must-stop on the Master Class journey. Chef Mark Singson is renowned for experimenting with unexpected ingredients and flavours, and for a unique approach to cooking, creating extraordinary experiences with every bite.
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